在我国,风光了多年的大型商业零售企业,眼下却陷入了销售不畅、亏损增加的窘境,尤其是今年春节前后,各大商场均以“打折”、“优惠”的办法促销,部分商场更是不惜亏本来争抢客源。面对这种情况,部分商业专家预言:1998年将是我国大商场的“关门年”。 大商场辉煌难在 作为世界商业史上的特殊现象,我国的大型商场自50年代开始,已经持续了40多年的辉煌,然而1996年 In our country, the large-scale commercial retail enterprises that have been in a good spot for many years now fall into the dilemma of poor sales and increased losses. Especially before and after the Spring Festival this year, the major shopping centers all use “discounts” and “preferential” methods to promote certain shopping malls Is competing at a loss at the source. Faced with this situation, some business experts predicted that: 1998 will be the “Year of Closure” in China’s big shopping malls. Splendid shopping difficult As a special phenomenon in the history of the world’s business, China’s major shopping malls since the 1950s, has lasted 40 years of glory, but in 1996