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经济学家曾断言:任何行业竞争发展到最后都会演变为资本的角力和高级管理人才的角力,广告业也不例外。1998年第一家户外媒体公司在香港上市,由此开启了中国广告业资本化的篇章。2008年中视金桥作为第一家本土电视媒体代理公司在境外成功上市,在国内广告公司资本化的进程中描下了浓墨重彩的一笔。到目前,资本已成为中国广告业
Economists have asserted that any industry competition will eventually evolve into a wrestling force of capital and senior management talent, and the advertising industry is no exception. The first outdoor media company to be listed in Hong Kong in 1998 opened up a chapter in the capitalization of China’s advertising industry. In 2008, as the first domestic television media agency, SinoMedia successfully listed overseas, depicting the success of the domestic advertising company in the capitalization process. So far, capital has become China’s advertising industry