如今,当代艺术生产中的自我复制、雷同、山寨等现象屡见不鲜,而且这种创作与生产模式并不局限于艺术领域,在文化、设计、商业等领域的山寨产品也比比皆是,“山寨”已成为当下中国文化艺术生产中的一种普遍现象。尽管山寨创作由来已久,但在消费主义时代,山寨产品的“大行其道”除了创作上的急功近利和商业利益的驱使,还存在着更为深刻的社会历史与文化原因。其看似“无伤大雅”的戏谑模仿背后,基于怎样的市场逻辑与文化主体意识,折射出消费主义时代民众怎样的文化消费心理与美学观念, Nowadays, the phenomena of self-replication, similarity and cottage in contemporary art production are not uncommon, and the mode of creation and production is not limited to the field of art. There are many cottage products in the fields of culture, design, and commerce, “Has now become a common phenomenon in the production of Chinese culture and the arts. Although the creation of cottage has a long history, in the era of consumerism, there is still more profound social, historical and cultural reasons for the popularity of cottage products in addition to its quick success and commercial interests. The seemingly ”innocuous " behind the banter imitation, based on what kind of market logic and cultural subject consciousness, reflects the people in the era of consumerism what kind of cultural consumer psychology and aesthetic concepts,