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所谓特色经营,是指商业企业从适应和满足不同消费者多种需要出发,在经营方针、经营方法、服务方式、服务艺术等方面形成自己特有的风格,以此赢得信誉、赢得顾客、赢得市场。本文仅就小型商业零售企业的特色经营问题谈点看法。一、特色经营的客观依据1.特色经营是辩证法的要求唯物辩证法告诉我们,现实存在的任何事物都是共性与个性的统一,一方面,任何事物总和其他事物有某种联系,即个性与共性相联系;另一方面,共性离不开个性,共性存在于个性之中,没有个性就没
The so-called special operation refers to that the commercial enterprise, starting from adapting to and satisfying various needs of different consumers, forms its own unique style in terms of business principles, business methods, service methods, service arts, etc., in order to win credibility, win customers, and win the market. . This article only discusses the characteristics of the small-scale commercial retail business. First, the objective basis for distinctive operations 1. Characteristic management is the requirement of dialectics Materialistic dialectics tells us that everything that exists in reality is the unity of commonness and individuality. On the one hand, everything has some kind of connection with other things, that is, personality and commonality. On the other hand, commonness is inseparable from personality, commonness exists in personality, no personality