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高职院校的教育文化正向着提升内涵以及扩大其多元化结构规模的特色办学方向发展。但如今高职院校的继续教育中,仍然存在着诸多有待解决的问题,如办学制度、运行制度、教学质量、生源不足等,其中生源不足乃是其中的首要问题。在激烈的市场竞争当中,如果想保证高职院校的可持续发展,那么关键是实现目前新形势下的策略重点转移,分析清楚新形势之下的招生问题,并提出合理有效的解决方案。
The educational culture of higher vocational colleges is developing in the direction of enhancing the connotation and expanding the scope of its diversified economy. However, there are still many problems to be solved in continuing education of higher vocational colleges. For example, running system, teaching quality, lack of students and so on, among them, the shortage of students is one of the most important problems. In the fierce market competition, if we want to ensure the sustainable development of higher vocational colleges, then the key is to achieve the current strategic shift in the new situation, analyze the problem of enrollment under the new situation and propose a reasonable and effective solution.