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当前,引进海外电视节目模式已成为电视行业的热点。在引进优秀电视节目模式的同时,如何实现本土化创新,彰显中国主流价值和传统美德,中央电视台引进英国《合唱团之战》模式版权的节目《梦想合唱团》,为电视业界提供了一个样本。该节目从2011年11月12日播出以来,受到社会各界和媒体的高度评价。本期《个案研究》对《梦想合唱团》这档节目的经验进行梳理,对于国内电视台在节目引进、节目创新、节目营销推广等多方面都有可资借鉴的价值。
Currently, the introduction of overseas television programs has become a hot television industry. At the same time of introducing excellent TV programs, how to achieve localization and innovation, highlighting the mainstream values and traditional virtues in China, CCTV’s “Dream Choir”, a program that introduces the copyright of “Choir Wars” in the United Kingdom, provided the television industry with a sample . Since its launch on November 12, 2011, the program has been highly praised by all walks of life and the media. The current case study examines the experience of the “Dream Choir” program, which is of great value to domestic television stations in introducing programs, innovating programs and promoting programs.