进行主流意识形态宣传和传播的目标是巩固马克思主义在意识形态领域的指导地位,巩固全党全国人民团结奋斗的共同思想基础。新媒体时代,有效进行主流意识形态传播要做到“两化”:做到理论宣传基于现实而又观照现实、结合生活需要进行重复性宣传、转变话语表达与实现多元媒介融合共生的生活化传播;实现将学校教育与大众传媒、个性化与群体性、显性与隐性相结合的立体化传播。 The goal of conducting propaganda and dissemination of the mainstream ideology is to consolidate the guiding position of Marxism in the field of ideology and to consolidate the common ideological foundation for the entire party and the people across the country in unity and struggle. In the era of new media, to effectively carry out the spread of the mainstream ideology to achieve “Two of ”: to do theoretical advocacy based on reality and reality, combined with the needs of life to carry out repeated advocacy, change discourse expression and the realization of multi-media symbiosis life To achieve the realization of the school education and the mass media, personalized and group, dominant and hidden combination of three-dimensional communication.