随着国际一体化进程的不断加快,在过去10年间,旅游业已发展成为世界重产业之一。由于人民生活水平的整体上升和科学技术的不断发展,到海外旅行的人数在不断地增加,旅游收入也在不断上升。而在旅游收入当中,旅游纪念品则占据着重要一席。本文通过对中日两国旅游纪念品市场的实际调查分析,并结合两国旅游市场的现状,对两国旅游纪念品的特点和差异进行了分析比较,并找出我国旅游纪念品的不足之处和所存在的问题。以利于促进我国的旅游业及旅游经济能更好的发展。 As the process of international integration continues to accelerate, in the past 10 years, tourism has developed into one of the world’s heavy industries. Due to the overall rise in the living standards of the people and the continuous development of science and technology, the number of people traveling overseas continues to increase, and the income from tourism is also on the rise. Among the tourist income, tourist souvenirs occupy an important place. Based on the actual investigation and analysis of tourist souvenir market in China and Japan and the current situation of tourism market in both countries, this paper analyzes and compares the characteristics and differences of tourist souvenirs in China and Japan and finds out the shortcomings of tourism souvenirs in our country Problems. In order to facilitate the better development of tourism and tourism economy in our country.