“芙蓉王”品牌清晰研判高端价值导向,精准定位品牌发展,以“价值”和“传递”为品牌价值核心,发动高端侧翼战,在高端价值、品质价值、品牌价值不断丰富完善的同时将价值的力量传递出去。2012年以来,国家局姜成康局长在对多个烟草企业进行调研时都明确指出:高端品牌要发挥好品牌的主力作用和引领作用,在满足高端消费人群需求的基础上,注重高 “Furongwang ” brand to clearly judge the high-end value-oriented, precise positioning of brand development, “value ” and “pass ” as the core value of the brand, launched high-end side-wing warfare, high-end value, quality value, brand value Rich and perfect at the same time the value of the power passed out. Since 2012, Bureau of the State Bureau Director Jiang Chengkang made clear research on a number of tobacco companies: High-end brands should play a major role and leading role of good brands. On the basis of meeting the needs of high-end consumers, they should pay attention to high