随着市场经济的发展,广告大战也愈演愈烈。就补品脑白金而言,10家电视台,至少有8家播它的广告,真可谓铺天盖地,不厌其烦。虽然很讨厌其动辄插上一段,割裂节目欣赏的播放方式,但就广告语来讲,还是很有特色,值得肯定的。“今年过节不收礼,收礼还收脑白金。”寥寥14字,至少运用了“顶真”、“舛互”两种修辞方法。其中顶真的作用并不很大,而“舛 With the development of market economy, advertising wars have intensified. In terms of supplements, Melatonin, 10 television stations, at least 8 broadcast its ads, is indeed overwhelming, take the trouble. Although it is very annoying it often plugged in, split play appreciate the broadcast, but in terms of advertising terms, or very unique, and worthy of recognition. ”This year’s holiday does not receive gifts, reception also received melatonin. “ Very few 14 words, at least the use of ”top really “, ”舛 mutual “ two rhetorical methods. Which really top is not very big role, but ”舛