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中国自古以来都是一个以农业为主的人口大国,农村人口占据着中国一半多人口的半边天。随着近年来中国经济的全面腾飞,综合实力与日俱增,农村经济也在大背景下呈现出蓬勃发展的状态,无论是农民的消费水平的提高还是消费结构的翻天覆地,都体现出农村经济旺盛的生命力。其中,电子商务对农民消费行为起到了决定性地作用,本文将着重分析电子商务如何运用现有的商业模式,对于农民消费的行为作出的创新行为从而对农民消费的结构和方式起到作用。
Since ancient times, China has been a country with a population that is dominated by agriculture. The rural population occupies half of China’s population. With the rapid development of the Chinese economy in recent years, the overall strength has been increasing, and the rural economy has also shown a vigorous development under the background. Whether it is the improvement of the peasants’ consumption level or the earth-shaking of the consumption structure, they all reflect the vitality of the rural economy. . Among them, e-commerce plays a decisive role in peasants’ consumption behavior. This article will focus on analyzing how e-commerce uses existing business models, and the innovative behaviors of peasants’ consumption behaviors will play a role in the structure and methods of peasant consumption.