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在进入广告创意阶段.我们需要运用多种思维方式,以期达到拓展视角.深化层次的目的,开发我们对事物的理解.去努力获得创造的启示。我们希望以全新的视点、全新的认识和理解引发与众不同突破恒常定式的表现形式.我们希望具有化平淡为神奇的创造力。这就需要我们运用各种思维方式在对事物由表及里的审视和剖析过程中,能发现事物全新的含义并赋之之以新的表现形式和新的生命力,在由此及彼的比较中能以敏锐的目光审度事物之间很难发现的差别和联系.并对它们进行全新的艺术组合。在众多思维方式中“比较”(或称并置比较)的创意方法是颇具魅力和效果的一种。
In entering the creative stage of advertising, we need to use a variety of ways of thinking, in order to achieve a broader perspective, deepen the level of purpose, to develop our understanding of things, to strive for access to create inspiration. We hope that with a new perspective, a new understanding and understanding lead to extraordinary break through the constant style of expression, we hope to have the light of the magical creativity. This requires us to use various ways of thinking in the process of looking at and analyzing things from the inside and outside, we can find out the new meaning of things and give them new forms of expression and new vitality. From this and other comparisons In a keen eye, we can examine the differences and connections that are hard to find between things and brand new art combinations. The creative way of “comparing” (or “juxtaposed”) among many ways of thinking is one of the most attractive and effective.