本文从历史传统方面入手,概括得出徽商的“儒道经营”和闽商的“爱拼才会赢”的文化差异,并指出出现这一差异的原因在于:自然环境、传统文化和历史机遇的不同。在此基础上,提出要从徽商败落的原因中汲取教训,扬长补短,促进闽商文化的蓬勃发展。 This article starts with the history and traditions and summarizes the cultural differences between Huizhou merchants “Confucianism and Taoism ” and “merchants will win ” of Min Merchants. The reasons for this discrepancy are as follows: the natural environment, The difference between traditional culture and historical opportunity. On this basis, it is proposed to draw lessons from the reasons for the decline of Huizhou merchants, to make up for each other’s weaknesses and promote the vigorous development of Fujian merchant culture.