IMC被认为是21世纪企业制胜的重要手段之一。国际大型广告公司在这方面的探索与实践已处于明显的领先地位,如奥美推行的“奥美行销合奏”、盛世集团的“广告巨无霸”、威雅广告推行的“全蛋经营概念”……有人预言:中国的企业广告一旦进入IMC境界,将会有突飞猛进的质变! IMC is considered as one of the most important means to win the 21st century enterprise. International large-scale advertising companies in this area to explore and practice has been at a clear leading position, such as the Ogilvy Ogilvy’s “Ogilvy’s marketing ensemble” Spirit Group’s “advertising giant”, Weiya ads to promote the “whole egg business concept ”... Some people predicted that once China’s corporate advertising into the realm of IMC, there will be rapid qualitative change!