鲜明要紧我們在上面已經說过,新聞的标題,对讀者来說,有着帮助他們了解新聞所报道的事物实质的作用;对于报紙来說。則表明报紙对各种事物的立場和观点。因此标題除了需要准确无誤之外,还要鮮明爽朗,使人看了标題就能够知道对这則新聞所报道的事情表示贊成还是反对,是鼓励还是批評,是頌揚还是谴責。 鮮明的标題能够大大地增加宣传鼓动的效力,有些題目对于讀者会成为行动的指南和响亮的号召。例如“人民日报”在报道铁道部把先进单位的指标变成全 What we have already said above is that the headline of the news helps readers to understand the substance of what is reported in the news; for the newspaper, for example. It shows the newspaper on a variety of things position and point of view. Therefore, apart from the need for accurate headings, the title should also be bright and hearty. People who read the title can know whether they agree or disagree with what is reported in the news, encourage or criticize, praise or condemnation. Clear headline can greatly increase the effectiveness of advocacy, and some topics for the reader will become a guide to action and a loud call. For example, “People’s Daily” reports that the Ministry of Railways has turned the indicators of advanced units into full ones