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在互联网技术迅猛发展的当下,我国媒体在渠道、内容等领域的融合不断加快,“两微一端”传播矩阵和“中央厨房”建设成为各家新闻网站的标配,媒体传播呈现“多层次化”“去中心化”的特征。我国互联网传媒企业具有意识形态和产业发展双重属性,一方面应坚守党管媒体、内容为王,提升媒体传播力影响力,打造主流权威媒体;另一方面应从互联网传媒企业形成模式中把握新变化,不失时机抓住“互联网+”机遇,找准定位,加快产业布局,在创新业态、跨界融合中寻求多元化发展战略,从而在激烈的竞争中立于不败之地。
At the moment of the rapid development of Internet technology, the integration of media in our country in terms of channels and contents has been accelerating. The construction of “two ends” communication matrix and “central kitchen” has become the standard of various news websites, and the media communication presents “Multi-level ” “decentralized ” features. Internet media enterprises in China have the dual attributes of ideology and industrial development. On the one hand, they should adhere to the party’s governing media with the content as the king, enhance the influence of media communication power and build the mainstream authoritative media. On the other hand, they should seize the new changes from the formation mode of Internet media enterprises , Seize the opportunity of “Internet + ”, identify the right position, speed up the industrial layout, seek a diversified development strategy in the innovative format and cross-border integration, and thus remain invincible in the fierce competition.