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随着现在旅游市场的开发,文化产业越来越成为大家关注的焦点,少数民族的文字、图像和地域传说已经成为一种可以产生经济价值的税收重要组成部分。云南的少数民族中,纳西族是一个独特的民族,包含纳西族的文字东巴文的工艺品在近些年旅游产品开发中扮演了重要的一个角色,证明了以文化为产业的可行性。本文笔者目的在于通过借助浅析东巴文的旅游经济影响来辅助其它旅游地域的文化运行,望能得到抛砖引玉的作用。
With the development of tourism market nowadays, the cultural industry has become the focus of everybody’s attention more and more. The characters, images and geographical legends of ethnic minorities have become an important part of the tax which can produce economic value. Among the ethnic minorities in Yunnan, the Naxi people are a unique ethnic group. The articles written in Naxi language, Dongba literary arts and crafts, have played an important role in the development of tourism products in recent years and have proved the feasibility of using culture as an industry. The purpose of this paper is to help the cultural operation of other tourist areas through the analysis of the economic impact of Dongbaven tourism, hoping to get a good start.