设计与审美有着多处共通的方面,如果以视觉作为一个维度,他们在美、在形式上的追求便是大相径庭的。受制城市环境的约束,导视设计不仅是以功能性为主的设计,其表现力的强与弱也时刻体现整个城市的审美意识。本文站在视觉审美的角度进行分析,就其对导视设计表现力的推动作用进行解读。 There are many commonalities between design and aesthetics. If we use vision as a dimension, they are very different from the pursuit of form in the United States. Subject to the constraints of the urban environment, guided visual design is not only a functional design, its expressive strength and weakness also reflect the aesthetic awareness of the entire city. This paper analyzes the visual aesthetic point of view, to guide the performance of the visual design to promote the role of interpretation.