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湖南卫视收视自今年四月份以来,就持续低迷。分析原因,主要有以下三个方面:双独播剧场与湖南卫视频道定位的主题背离;内部管理出现严重的系统性结构性僵化痼疾;内部创新乏力,外部竞争加剧。
Hunan Satellite TV ratings since April this year, continued downturn. There are three main reasons for this analysis: the theme of dual-broadcast theater and Hunan satellite channel positioning; internal management has serious systemic structural ills; internal innovation is weak and external competition is aggravating.