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微传播改变了传统信息的传播形态,开创了多元化主体的传播集群,从拉斯韦尔的5W线性模式入手,可以看出微传播中的五要素有了新发展。表现在who还是whom?——传受合一的个人化、what——传播内容精简化、what channel——传播渠道微端化、what effect——潜在传播能量的巨大化四个方面。
Micro-propagation changed the transmission form of traditional information and created a multi-subject communication cluster. Starting from Laswell’s 5W linear model, we can see that there are new developments in the five elements of micro-propagation. Performance in the who or whom? - Personalized by the integration of what - dissemination of content streamlining, what channel - micro channelization of communication channels, what effect - the huge potential energy transmission four aspects.