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产品开发是和市场紧密联系在一起的,离开了市场实际,就偏离了企业生产,市场的变化是产品运作的方向。了解和掌握国内市场发展的变化及研究国际市场的形势、竞争的特点,对新形势下的产品开发具有导向作用。1 市场发展的变化1.1 国内市场在进入市场经济体系的历史时期以后,市场框架起了很大的变革,改革开放成为我们的一项基本国策,开拓国内及国际市场是加快市场建设的战略措施。由于这一主体的变化及复关与国际市场相对接的选择,市场将进入一种新的经济环境中,国内市场的分割租垄断经营逐步被打破,形成激烈的内争外夺的新局势。
Product development is closely linked with the market, leaving the market reality, it deviates from the production of the enterprise, the market change is the direction of product operation. Understanding and mastering changes in the development of the domestic market and studying the situation in the international market and the characteristics of competition have a guiding role in product development under the new situation. 1 Changes in market development 1.1 After the domestic market entered the historical period of the market economy system, the market framework has undergone great changes. Reform and opening up have become our basic national policy. Opening up domestic and international markets is a strategic measure to accelerate market development. As a result of this change in the main body and the choice of reverting to the international market, the market will enter a new economic environment. The split-leasing monopoly operation in the domestic market will be gradually broken down and a fierce new situation will arise.