科学技术的发展使网络信息的传播方式不断得到革新,如今微信已经走入了大众的生活,成为了新媒体时代的重要形式之一,这是网络信息传播的又一新方式,微信营销也随之得到了发展,在经济领域的地位越来越突出,因此微信营销被认为是现代极具发展潜力的经济方式,本文主要研究的是新媒体时代的微信营销策略,以利于微信营销更好地发展。 With the development of science and technology, the way of dissemination of network information has been constantly updated. Nowadays, WeChat has entered the life of the general public and has become one of the important forms of the new media era. This is another new way of information dissemination in the network. WeChat marketing also follows Therefore, WeChat marketing is considered as an economic mode with great potential for development in the modern era. This article mainly studies the WeChat marketing strategy in the new media era in order to facilitate WeChat marketing to better development of.