据2012年消费返利报告显示,目前国内的消费返利营业总额已经超过万亿规模,从事返利经营的企业达2000多家。其中,江苏昍旺推出的优卖“你的店”模式,以消费多少返多少,更以确定返现时间底线为半年,吸引了广大的消费者。研究优卖模式的可行性,以及经营的可持续性,总结出一套科学的返利理论,对行业的发展,具备重要意义。 According to 2012 consumer rebate report shows that the current domestic consumer reimbursement turnover has more than trillion scale, engaged in rebate business more than 2,000 enterprises. Among them, the Jiangsu Wang Yi launched the sale “your store ” model, how much to return to much, but also to determine the bottom line for the cashback for six months, has attracted the majority of consumers. Studying the feasibility of the excellent sales model and the sustainability of the business, it is concluded that a set of scientific rebate theory is of great significance to the development of the industry.