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不久前,在读者翘首期待的目光中,郭敬明领衔的《岛》工作室推出了第九本——《岛·庞贝》,并首印20万册。随着《最小说》、《爱丽丝》等杂志书的出现,岛9面临着读者分化的危机。对此,春风文艺出版社针对《岛·庞贝》展开了一系列营销,出版社坚持以读者为主导的市场定位原则,如以读者可支付的成本为定价原则,以方便读者为销售网络构建原则,以读者利益点为宣传原则
Not long ago, with the highly anticipated look of readers, the “island” studio led by Guo Jingming introduced the ninth book, Island Pompei, and first printed 200,000 copies. With the advent of magazine books such as Minimal and Alice, Island 9 faces a crisis of reader differentiation. In response, Chunfeng Literature and Art Publishing House for the “island Pompeii” launched a series of marketing, publishers adhere to the reader as the leading market positioning principles, such as the reader can pay the cost of pricing principles to facilitate readers to build sales network Principle, the reader points of interest for advocacy principles