请你按下快门,其他的事由我们来做。”这是,“柯达第一号”小盒型照相机面市时采用的广告词。照相机,在它面世之初是被当作精密复杂的机器来看的,一般大众与它没有缘分。但是,乔治·伊士曼——纽约罗彻斯特镇一家小银行的事务员却认定:“照相机应象铅笔一样简单,谁都可以使用。”1881年,伊士曼用5500美元开办了干板摄影器材公司,这就是今天名闻世界的柯达公司的前身。1888年6月,伊士曼把“柯达第一号”送进了市场。1963年,当柯达公司在27个国家同时推出大众化的 Please press the shutter. Other things are done by us. “This is the advertising word used when the Kodak number one small box camera was introduced. The camera, when it was first introduced, was viewed as a sophisticated machine, and the general public had no fate with it. But George Eastman—a clerk at a small bank in the town of Rochester, New York, said: “The camera should be as simple as a pencil and anyone can use it. In 1881, Eastman opened the dry board photographic equipment company with $5,500. This is the predecessor of today’s world-famous Kodak Company. In June 1888, Eastman introduced ”Kodak No. 1" to the market. In 1963, when Kodak launched popularization in 27 countries