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2012年“7·21”暴雨给北京市带来了惨重的损失,灾害引起社会的极大关注,以“北京暴雨”为主题词,通过百度搜索引擎进行搜索,截至7月26日可以得到315万条有关信息。灾难事件考验和提高了政府处理突发事件的能力,同时也考验和提高了政府和媒体引导舆论的能力。一、传统媒体的报道框架对舆论引导有重大作用传播信息是舆论引导的基础。在各个媒体的报道中增加信息含量是传播信息的主要手段,视觉传播的长处得到发挥,精心选择的新闻图片对于信息的传播起到很大的促进作用。22日的北京日报用了9个版的空间以“抗击强降雨,大爱涌京城”为主题集中进行报道“7·21”暴雨,使用的新闻图片达到25幅。各
In 2012, “July 21” heavy rains brought heavy losses to Beijing. The disaster caused great concern in the society. With the term “Beijing Rainstorm” as its keyword, it was searched through Baidu search engines. Up to July 26 Japan can get 3.15 million related information. Disaster events test and improve the ability of the government to deal with emergencies, but also test and improve the government and the media to guide public opinion. First, the traditional media reporting framework plays a significant role in guiding public opinion The dissemination of information is the basis of media guidance. Increasing the content of information in various media coverage is the main means of disseminating information. The advantages of visual communication are exerted, and carefully selected news pictures play a significant role in promoting the dissemination of information. On the 22nd, the Beijing Daily used 9 versions of its space to focus on the theme of “Combating heavy rainfall and loving the capital city.” The newspaper hit “July 21” with heavy rain, and 25 news pictures were used. each