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信息技术的快速发展给传统出版业带来了严峻的挑战,同时也为传统出版业提供了前所未有的机遇。为了适应新形势下的发展需求,以图书为代表的地震传统媒体,在由事业单位向企业转制变革后,必须调整思路,采取适宜的措施,在新媒体的推动下自觉接受市场规则,通过灵活调整方向适应行业发展,不断改进自身,走向完善,探索与新媒体优势互补、融合发展的道路。作为从业多年的出版界一线管理者,笔者结合自己的实践探索、管理经验和深入思考,从“变革号角已经吹响,我们必须尽早觉醒”“直面变革迎接挑战,探索融合发展的途径”“植根防震减灾事业,开创传统出版业的未来”等方面,对急剧变革时代传统出版业所面临的挑战与可能出路进行了探讨。
The rapid development of information technology has posed a severe challenge to the traditional publishing industry and also provided an unprecedented opportunity for the traditional publishing industry. In order to meet the development needs under the new situation, the earthquake-based traditional media represented by books must change its thinking after it is transformed from a public institution into an enterprise. Appropriate measures should be taken to consciously accept the market rules driven by new media, and through flexible Adjust the direction to adapt to the development of the industry, and constantly improve themselves, to improve, explore and complement each other new media, integration and development of the road. As a first-line manager in the publishing industry who has been in business for many years, the author combines his own experience in exploring and managing his experiences and thinking deeply. From “the trumpet of change has been sounded, we must wake up as early as possible to face the challenge and explore ways to integrate development ”“ Root cause of disaster prevention and reduction and create the future of traditional publishing ”and other aspects of the challenges of the traditional publishing industry in the era of rapid change and possible ways to explore.