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过去的一年中,有些报业集团的子报子刊经营并不顺利。2013年,如何将子刊的媒体价值转化为经营价值和效益?本文作者梳理了新华社《财经国家周刊》从创刊到赢利发展的3年路径。在一个真正的“环境即媒体”时代,作为传统报刊的生存发展空间正面临外在压力的不断挤压。然而,相对于外因,真正导致一些传统媒体快速衰落的原因多为内因。
In the past year, some newspaper group newspapers and periodicals did not operate well. How to transform sub-media’s media value into business value and benefit in 2013? The author combs the three-year path of Xinhua News Agency “Financial State Weekly” from start publication to profit growth. In a real era of “environment, media,” the space for survival and development as a traditional newspaper is under constant external pressure. However, compared with the external cause, the reason that some traditional media really caused the rapid decline was internal.