随着社会主义市场经济日益发展和完善，越来越多的商品已经完成或正在经历由卖方市场向买方市场的转变，出版行业也不例外。如何针对读者的需求，探索图书市场的热点，是出版工作者必须重视和研究的课题。近几年，我们对此进行了有益的实践，以《九亿农民健康教育读本》为代表 As the socialist market economy continues to develop and improve, more and more commodities have been completed or are experiencing a shift from a seller’s market to a buyer’s market, and the publishing industry is no exception. How to address the needs of readers, to explore the hot book market, publishing workers must pay attention to and research topics. In recent years, we have carried out beneficial practices in this regard, represented by the “Nine Million Peasants’ Health Education Reader”