品牌是一种名称、术语、标记、符号或是一个设计,或是它们的组合运用,其目的是借以辨认某个或某群销售者的产品或服务,并使之同竞争对手的产品或服务区别开来。信息化是服装企业发展的必然要求;信息化是提高跟单管理的有效途径;信息体系的构建是企业可持续发展的保障。 A brand is a name, term, tag, symbol, or design, or a combination of these, designed to identify a particular group or group of sellers ’products or services and to compete with their competitors’ products or services Differentiate. Informationization is an inevitable requirement for the development of garment enterprises. Informationization is an effective way to improve the management of documentary orders. The construction of information system is the guarantee for the sustainable development of enterprises.