理性人假设,是西方经济学得以发展与延续的最基本理论之一。由亚当斯密的“经济人”假设发展而来,“理性人”假设是指作为经济决策的主体都是充满理智的,既不会感情用事,也不会盲从,而是精于判断和计算,其行为是理性的。在经济活动中,主体所追求的惟一目标是自身 The hypothesis of rational man is one of the most basic theories that western economics can develop and continue. From Adam Smith’s “economic man” hypothesis developed, “rational man” hypothesis that as the main part of economic decision-making is full of reason, neither emotional nor blind obedience, but good at judging And calculating, its behavior is rational. In economic activity, the only goal pursued by the subject is itself