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采用SWOT现代产业现状分析方法对大庆市休闲体育产业现状进行分析,结果显示大庆市休闲体育产业优势主要为外部良好的经济环境与居民强大的消费潜力,发展休闲体育产业的物质保障与群众基础;劣势主要为休闲体育产业效益不佳,内、外系统发展不协调,专业人才相对匮乏;机遇主要为城市建设发展规划,地区经济结构调整,城市文化定位;挑战主要为管理挑战,人才挑战,营销挑战。全面系统地认识开发休闲体育产业的条件和问题,对促进大庆市经济发展具有重要的现实意义。
The present situation of leisure sports industry in Daqing is analyzed by using SWOT modern industry status quo analysis. The results show that the advantages of leisure sports industry in Daqing are mainly the external good economic environment and residents’ strong consumption potential, and the material guarantee and mass basis for developing leisure sports industry. The disadvantages are mainly the poor performance of the leisure sports industry, the uncoordinated development of internal and external systems and the relative lack of professionals; the opportunities are mainly the urban construction and development planning, the adjustment of regional economic structure and the orientation of urban culture. The major challenges are management challenges, talent challenges, marketing challenge. A comprehensive and systematic understanding of the conditions and problems of developing leisure and sports industries is of great practical significance for promoting the economic development of Daqing.