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1.强化栏目符号对于一个栏目来说,有没有可以一眼就被观众辨别出来的符号非常重要。《聚焦三农》要力争做到在农业领域、农业电视领域,包括整个农业行业,不论是领导还是企业家或是广告主,提到节目便一定会去看,这就是收视期待。当节目的符号感强到一定程度的时候,其收视期待就形成了。例如,没有哪一类新闻节目可以跟《新闻联播》抗衡,评奖的时候一定有《新闻联播》,没有它不正常,因为它的符号感足够强。
1. Strengthen column symbols For a column, there is no one can be identified by the audience a symbol is very important. Focusing on Agriculture, Countryside and Farmers Should strive to achieve the goal of viewing television programs in the agricultural field, the field of agricultural television, including the entire agricultural industry, whether leaders or entrepreneurs or advertisers. When the program’s sense of sign strong to a certain extent, the viewing expectations formed. For example, no single type of news program can compete with “newsfeed,” and there must be “newsfeed” at the time of the award, without it being abnormal because of its strong sense of symbol.