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1991年我国报界最引人注意的现象是百余家大报相继增张扩版,这一现象可以视为新闻界为满足文化消费市场的需求而作出的一种积极的反应。时下,这一现象仍有发展的趋势。相当数量的报纸用“周末版”、“星期刊”等形式出版的增张,主要是一些可读性强的内容,与一些大众化期刊的内容相同,有人将这种现象称为“报纸杂志化”。报纸杂志化,势必对一些杂志产生影响,主要是影响一些读者面较广、可读性较强的综合类、文化生活类、青年、妇女类期刊,我们统称之为大众化期刊。报纸与期刊相比,具有一些明显优势:出版周期短,容量大,方便读者等等。因此,报纸的增张扩版既使一批大众期刊的读者变更了阅读对象,也使得一批大众化期刊的作者队伍有所减少。可以说,在占领文化消费市场的竞争中,报纸已占了一定的优势。然而,一种传播媒介的变化,势必引起与之相关的其他传播媒介的变化。报纸的改革在呼唤、促进期刊的改革,尤其是大众化期刊的改革。本文试就大众化期刊改革的问题,谈几条思路。
The most noticeable phenomenon in the Chinese press in 1991 was the expansion and expansion of more than a hundred big newspapers in a succession. This phenomenon can be regarded as a positive response made by the media to meeting the needs of the cultural consumer market. Nowadays, there is still a trend of development in this phenomenon. A substantial number of newspapers have been published in the form of “Weekend Editions,” “The Weekly Journal,” and others. These are mainly readable content, which is the same as the content of some popular periodicals. Some people call this phenomenon “ ”. Newspaper magazines are bound to have an impact on some magazines, mainly affecting some readers with a wide range of comprehensive reading, cultural life, youth, women’s periodicals, we collectively referred to as popular periodicals. Compared with periodicals, newspapers have some obvious advantages: short publication period, large capacity, convenient readers and so on. Therefore, the expansion and expansion of the newspapers have changed the readership of a batch of mass-periodical journals and reduced the number of authors of mass-periodical journals. It can be said that in the occupation of cultural consumer market competition, the newspaper has accounted for some advantages. However, a change in the media is bound to cause changes in other media that are relevant to it. The reform of newspapers is calling for the reform of periodicals, especially the reform of popular periodicals. This article tries to discuss the reform of popular periodicals, talk about a few ideas.