青岛海尔集团历经十几年的风雨沧桑,由原来的亏损１４７万元的小厂发展到今天年销售收入超过７０亿元的知名大企业,海尔已走出一条依托品牌优势、名牌效应,实现低成本规模扩张之路。智者顺时而谋企业要长盛不衰,不断有新产品占领市场,重要策略之一就是要有自己的名牌。名... Qingdao Haier Group, after more than 10 years of vicissitudes, grew from a small factory with a loss of 1.47 million yuan to a well-known large-scale enterprise with an annual sales income of over 7 billion yuan. Haier has stepped out of a reliance on brand and brand name to achieve low cost The road to scale expansion. Wise enterprises to pursue business in time to be prosperous, new products continue to occupy the market, one of the important strategies is to have its own brand name. name...