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认知管理是对公共关系新诠释,在市场内外部环境发生了深刻变革情况下,有效的认知管理可以帮助企业实现战略目标、提升无形资产价值、提高内部信息沟通效率,因此企业在施认知管理时需要注意的原则有,建立完整的认知管理策略和机制、不忽视小群体、快速反应、及时自查防患于未然。
Cognitive management is a new interpretation of public relations. With profound changes in the internal and external markets, effective cognitive management can help enterprises achieve strategic goals, enhance the value of intangible assets and improve the efficiency of internal information communication. Therefore, Know the management need to pay attention to the principle of establishing a complete cognitive management strategies and mechanisms, do not ignore the small groups, rapid response, timely self-examination and preventive measures.