年鉴的彩页与报纸、杂志、广播、电视、网络等媒体的广告有相似之处,但又具有自己的特色。一是权威性和公益性,二是长久性和存史性,三是地域性(行业性)和综合性,四是系列性和整体性,五是美观性和可读性。只有把握这些特点,才能经营好年鉴彩页,为地方志事业的发展服务。 Yearbook color pages and newspapers, magazines, radio, television, Internet and other media ads have similarities, but also has its own characteristics. First, the authority and public welfare, the second is long-term and historic, the third is regional (industry) and comprehensive, the fourth is a series of sexual and holistic, the fifth is beautiful and readable. Only by grasping these characteristics can we manage the annual color pages and serve the development of the local chronicles.