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伴随市场经济体制的逐步建立,“质量”愈来愈受到大众的重视和期待。质量优者,赢得市场的青睐;质量劣者,遭受市场的唾弃。在这个意义上,质量已经演义为一种文化,它在大众心里的天平上象一根无形的指挥棒,引导消费者何去何从。学术期刊是精神产品的物化形成,它具有商品的一般属性,它在市场上要接受消费者(读者)对其质量的评判。质量是学术期刊赖以生存与发展的前提。同时,学术期刊又有其自身的特殊性,学术期刊的消费市场相对于
With the gradual establishment of the market economy system, “quality ” has been more and more the public’s attention and expectations. Excellent quality, to win the favor of the market; quality of the poor, the market cast aside. In this sense, quality has been portrayed as a culture, it is in the public mind balance like an invisible baton, to guide consumers where to go. Academic journals are the formation of the spiritual product, which has the general attributes of the commodity, it is in the market to accept consumers (readers) to judge its quality. Quality is the premise for academic journals to survive and develop. At the same time, academic journals have their own particularity, and academic journals relative to the consumer market