论文部分内容阅读
移动互联时代超市零售企业需要构建好电子商务平台,并思考如何打通线上与线下,实现线上与线下的联动经营,同时结合大型零售企业实施的自有品牌战略,构建起促进超市零售企业可持续发展的“前网中店后厂”经营模式。
In the era of mobile Internet, the retail retailers need to build an e-commerce platform and think about how to get through the online and offline channels and realize the linkage operation both online and offline. Combined with the self-owned brand strategy implemented by large-scale retail enterprises, Corporate sustainable development “before the shop in the network factory ” business model.