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客户是企业的命脉所在,企业经营的产品想要转换成收益,最终都要落实到客户身上才能实现。“客户是上帝”已经成为了经营者的共识,但是将其看作企业的资产并进行科学管理的很少。即便在当前情况下企业发展最重要的因素还是客户资源,但是实际中不管是理论管理过程中还是在实际操作过程中都很少将客户资源作为一种资产形式来进行研究和评估。而作为企业生产发展并和同行业的竞争过程中的一个重要因素,这就需要企业本身更加主要客户资源的管理与维护,好的管理和维护可以帮助企业更好的发展。
Customer is the lifeblood of the business, business-oriented products you want to convert into benefits, and ultimately must be implemented in the customer who can achieve. “Customer is God ” has become the consensus of the operator, but it is regarded as the assets of the enterprise and scientifically managed very little. Even if the most important factor in business development is customer resources in the current situation, in practice, it is rare to analyze and evaluate customer resources as an asset both in theoretical management and in actual operation. As an important factor in the process of enterprise production development and competition with the same industry, it requires the management and maintenance of more major client resources of the enterprise itself, and good management and maintenance can help enterprises develop better.