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通货膨胀使消费者购买行为发生了巨大的变化,随之而来的是企业对于通货膨胀下对市场营销战略的调整,在对通货膨胀进行研究营销战略时要以价格和产品为主线,以此为角度进行战略策划,在研究中要对短期利益与长期利益综合考虑,要对企业利益与社会利益综合权衡,使企业的发展处于良好的社会框架之下并立足于长远目标的实施。本文针对消费者的行为与企业的行为对通货膨胀下企业市场营销的战略进行分析,并探讨有效路径。
Inflation makes consumer behavior has undergone tremendous changes, followed by the adjustment of corporate marketing strategy for inflation, in the study of inflation marketing strategy to price and product line, as a Strategic planning for the point of view, in the study of short-term interests and long-term interests should be comprehensive consideration of the interests of enterprises and social interests balance, the development of enterprises in a good social framework and based on the implementation of long-term goals. In this paper, we analyze the strategy of corporate marketing in the context of consumer behavior and corporate behavior, and explore the effective path.