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作为日本现代设计的核心人物,深泽直人“无意识设计”理念及“Super Normal”风格,追求本真,呈现自然,化繁为简,关注人的生存状态,形成了独特的设计哲学。他在对现代设计反思的基础上提出一种平常设计,力求将人的无意识活动化为可见之物,让设计在满足需要的同时力求简洁,这种设计理念及实践通过对“人”的主体地位的体现、对外在环境瞬间的感性把握、对生命场景的灵动展现,具有强烈的现代性品质。
As the core figure of modern design in Japan, Naoto Kan, “unconscious design” concept and “Super Normal ” style, the pursuit of the true nature of the complex and simple, pay attention to people’s living conditions, the formation of a unique design philosophy. Based on his reflection on modern design, he puts forward a kind of common design which seeks to turn people’s unconscious activities into visible things, to make the design meet the needs at the same time and to try to be succinct. This design idea and practice is based on " The embodiment of the dominant position of the external environment in the moment of the sentiment to grasp the life scene of the smart show, with a strong modern quality.