一.中国企业营销的六大困惑第一个困惑:营销理念天上飘,营销行为地上爬营销理念与营销战略,还没有执行力,在中国企业来讲,现在营销上还是普遍面临营销力执行不足的困惑。我认为有多方面的原因:1.目前我们的企业家还没有把营销真正放到企业战略这个层面上去思考,还仅仅停留在更 One of the six confusion of Chinese business marketing The first confusion: the concept of floating the sky marketing, marketing and marketing strategy to climb the marketing strategy, there is no executive power, in terms of Chinese enterprises, marketing is now generally faced with the implementation of inadequate marketing Confused. I think there are many reasons: 1. At present, our entrepreneurs have not really put marketing thinking on the level of corporate strategy, but also stay in more