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在传统媒体的阵营里,晚报和都市报是两翼齐飞的主力军,历来以新闻、服务、资讯、专题等方面的报道见长。近年来,由于遭受新媒体的巨大冲击,许多晚报、都市报的市场占有率和影响力大不如前,对读者的吸引力不断下降。但在整体下滑的势头中,部分报纸由于一些特色版面和栏目设置精准,对市场的变化应对得当,在内容与形式上不断更新,反而成为吸引读者的一大绝活,保持着长久的生命力。
In the traditional media camp, the Evening Post and the Metropolis Daily are the main forces of the two wings flying together. They have always been acclaimed in news, service, information and special topics. In recent years, due to the tremendous impact of new media, many Evening News, Metropolis newspaper’s market share and influence greatly worse, the attractiveness of readers continue to decline. However, among the overall declining momentum, some newspapers, due to the precise layout of some special sections and sections, have responded appropriately to changes in the market and constantly updated in content and form. Instead, they have become a major activity for attracting readers and maintaining long-term vitality.