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与企事业单位的产品项目研发合作,是提升高校艺术设计专业教学水平的重要途径。青岛大学美术学院与青岛德国总督楼旧址博物馆的文创产品研发合作,通过完整的研发流程,让学生体会到真实产品研发过程中所遇到的问题,从教学角度取得了相对理想的效果。根据调研分析,研发团队选择了消费者更为感兴趣的装饰性日用品作为研发对象,并以比赛的形式让学院同类专业学生充分运用自身的专业技能,设计研发了一定数量的文创产品供馆方选择。尽管研发产品在随后的试售过程中并不理想,但其原因更多产生于文创产品运营的其他环节,设计产品依然得到了各方好评,此次合作也为校企合作的教学模式做出了有益尝试。
R & D cooperation with enterprises and institutions in product projects is an important way to improve the teaching level of art design major in colleges and universities. Qingdao University Academy of Fine Arts and Qingdao German Governor Building site Museum of cultural and creative products research and development cooperation, through a complete R & D process, so that students understand the real product development process encountered problems, from the teaching point of view has achieved relatively satisfactory results. According to the research and analysis, the R & D team has chosen the more interested consumer decorative daily necessities as the object of research and development, and in the form of competitions to allow college students to make full use of their professional skills, design and development of a number of cultural and creative products for the Museum Party selection. Although the R & D products in the subsequent trial sale process is not ideal, but the reason is more generated in the other aspects of the operation of cultural and creative products, design products still get praise from all parties, this cooperation also for the school-enterprise cooperation teaching mode Out of useful attempts.