一、外资广告公司在中国发展速写1、数量比重极低90年代初,外资广告公司全面进入中国。至1994年底,进军大陆的外资(合资、合作)广告公司(包括绝大部分的全球著名跨国广告公司)已达300家,国际知名的公司,如奥美、智威汤逊、李奥贝纳、DDB等都已不同程度地进入大陆市场。到2000末,外资广告经营单位达380家,外资专业广告公司为328家,后者只占到中国内地专业广告公司总数的0.81%。演讲过程详见附录。 First, the development of foreign-funded advertising company in China sketches 1, a very small proportion of the early 90s, foreign-funded advertising companies to fully enter China. By the end of 1994, there had been about 300 foreign-funded (joint venture, cooperative) advertising agencies (including most of the world’s leading multinational advertising agencies) entering the mainland. Internationally renowned companies such as Ogilvy, JWT, Leo Burnett, DDB, etc. have entered the mainland market to varying degrees. By the end of 2000, there were 380 foreign-funded advertising units and 328 foreign-funded professional advertising companies, which accounted for only 0.81% of the total number of professional advertising companies in mainland China. The speech process is detailed in the appendix.