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近年来,报刊发行业务根据“重点报刊、重点客户、重点地区”的发展战略,努力细分客户群体,选择适合的报刊,采取适当的营销方法进行了拓展。在日常收订过程中,《幼儿画报》利用试读刊物开展流动试读活动,使之成为邮政开发婴幼儿报刊市场的重要手段,各地利用试读刊物采取了多种营销方式,取得了不错的效果,为开发婴幼儿报刊市场积累了经验。在2010年年度收订全面展开之际,将部分营销方法编辑刊登,供报刊发行部门共享,以推动婴幼儿报刊市场的开发。
In recent years, according to the development strategy of “key newspapers, key customers and key areas”, the newspaper and periodical issue business has made great efforts to segment the customer base, select suitable newspapers and newspapers and adopt appropriate marketing methods. In the process of daily bookings, “Toddlers Pictorial” uses the probationary publication to carry out the flow trial reading activity, making it an important means for the postal service to develop the infant newspaper market. Various localities have taken a variety of marketing methods using the probationary publication and made good achievements Effect, for the development of infants and young children newspaper market has accumulated experience. When the 2010 annual subscription is fully launched, some marketing methods will be edited and published, which will be shared by newspapers and periodicals issuing departments in order to promote the development of infant newspapers and periodicals market.