在邮政全员营销时期,人情营销风靡一时。某个重要客户有熟人,喝喝酒、送送礼,业务做成,皆大欢喜。有人把这种人情营销,美其名曰关系营销。笔者认为这有管中窥豹之嫌。从表面看,短期的营销结果都是卖出产品,做成业务,而营销过程也都是在不断地播撒人情。然而,不妨再深入地提出几 In the postal full marketing period, human marketing all the rage. An important client acquaintances, drinking, gifts, business, are happy. Some people put this kind of human love marketing, the United States said its name marketing. I think there is suspicion in the tube. On the surface, the short-term marketing results are to sell the product, make business, and the marketing process are constantly sowing the human. However, it may be further proposed