股神巴菲特收到从纽约寄来的一封信:“我叫欧文·沃尔,是一个眼镜商,冒昧向您提出一个请求,希望能为您配副新眼镜。这是因为,从杂志看到您的照片,您现在那副眼镜很不适合您的脸型,我十分乐意为您配副适合您脸型的眼镜。”看完信后,巴菲特认为,这个眼镜商无非是想借他的名人效应做广告罢了,便顺手将信件扔进纸篓。 Warren Buffett received a letter from New York: “My name is Owen Wall, is an optical business, take the liberty to make a request to you, hoping to match you with new glasses .This is because, from the magazine look To your photos, your current pair of glasses is not suitable for your face, I am very happy to fit you as your face glasses. ”After reading the letter, Buffett believes that the spectator is nothing more than to borrow his celebrity Effect ads do nothing, they will easily throw letters into the basket.