轻产销重质变

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2011年是“十二五”的开局之年,观察国家政策走向、研判本年度乃至今后5年的行业发展和市场需求趋势,对与国家宏观经济密切相关的专用车行业的老总们来说至关重要。1季度已经过去了,与2010年相比,我国专用车行业的产销数据有些不乐观。如何看待和准确把握今年乃至整个“十二五”期间我国专用车产业的发展趋势?笔者认为应该轻产销、重质变。调整、转变将是贯穿“十二五”的关键词。产销数字飙升、GDP崇拜的时代已经过去,产业、产品结构是否合理,发展方式是否健康、可持续,成为衡量社会经济和产业发展的重要尺度。在这个大背景下,我国专用汽车行业的观念应该迅速转变,淡忘新世纪以来连续10年的高速增长,转而关注解决多年来行业积存的产品结构不合理,技术含量低,重复建设,生产一致性等问题,从根本上改变行业大而不强的状况。从本期市场栏目刊登的《2011年稳步发展“十二五”期待质的转变》一文中可以看出,一些专用车企 2011 is the first year of the “Twelfth Five-Year Plan”, observing the trend of national policies, judging the development of the industry and market demand trends for the current year and even the next five years. To the CEOs in the special-purpose vehicle industry closely related to the national macroeconomy It is very important. 1 quarter has passed, compared with 2010, China’s production and marketing of the private car industry data is not optimistic. How to treat and accurately grasp this year and the whole “12th Five-Year ” development trend of China’s special vehicle industry? I think it should be light production and sales, heavy quality change. Adjustment, change will be through the “Twelve Five ” key words. The soaring number of production and sales, the era of GDP worship have passed, the industry, the product structure is reasonable, the development mode is healthy and sustainable, a measure of social and economic development and industry, an important yardstick. Under this background, the concept of special-purpose automobile industry in our country should change rapidly, ignoring the rapid growth of 10 consecutive years in the new century and turning to focusing on solving the problems of unreasonable product structure, low technical content, redundant construction and consistent production in many industries Sexual and other issues, fundamentally change the situation of large but not strong industry. From this section of the market published in the “steady development in 2011 ” second five “looking forward to the quality of change” one can be seen in the article, some private car prices
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